SEO Glossary

Search engine ranking plays a huge role in a website's success, affecting both company profits and individual earnings. To navigate the world of SEO and improve their online presence, some choose to handle website promotion themselves. If that is this SEO Glossary will be of help to getting familiar with SEO terminology and industry specifics and gaining the fundamental knowledge base to help you get started.

SEO

SEO or website promotion in search engines can be defined as a tool to influence search robots to drive traffic (flow of visitors) to a website. More formally, SEO (SEO optimization)

SEO Expert

SEO expert or SEO specialist (Search Engine Optimizer) is a person who deals with website promotion and internal and external website

Assessor

An assessor is a search engine specialist who evaluates the search results and the sites presented in it. It is the assessor who ultimately

Webmaster

A webmaster is a generalist who is comprehensively involved in the development, update and maintenance of websites and apps

Google Algorithm Panda

Google Panda is a search algorithm introduced by Google on February 24, 2011 to filter sites in search results. It was created with the purpose of sorting sites and weeding out low

Google Algorithm Penguin

Google Penguin is a search engine algorithm aimed at eliminating web spam. Launched in April 2012 to combat purchased links, it has undergone several changes

Yandex Algorithm Palekh

Palekh" is Yandex search engine algorithm for low-frequency requests, introduced by Yandex in 2016. It is named in honor of a village in the Ivanovo region, where the coat

Yandex Algorithm Korolev

Korolev is the algorithm of the Yandex search engine, on which the new version of the search is based. It was launched in August 2017. It is a logical continuation of the Palekh

Harmful Technologies -
DDoS Attack

The English abbreviation DoS means Denial of Service. For an Internet resource, this means that it is impossible to process too many

Harmful Technologies -
XSS Attack

XSS (cross–site scripting) is one of the types of attacks on web systems, which involves the introduction of malicious code on a specific page

Harmful Technologies -
Coupondo

Coupondo is a browser extension for unauthorized display of advertisements to users. A malicious application is usually part of a variety

Harmful Technologies - Clickjacking

Clickjacking is a deceptive technology based on changing invisible elements on the site that cause some actions over video active ones (buttons,

MatrixNet

MatrixNet is a machine learning algorithm with which Yandex builds its query ranking formula. Other search engines use different

Anchor

Anchor (translated from English anchor) is the part of the link located between the opening tag “a” and the closing tag “/a”

UTM Link

UTM Links or UTM tags (Urchin Tracking Module) are parameters that are attached to the URL of the landing page in order to obtain detailed

Script

Scripts are individual sequences of actions created to automatically perform a task. If there is no ready-made script, the user performs

Meta-Tags

Meta tags are HTML tags that provide additional information about a website page. The main functions of the tag: transmit information to search engine

Abstract

Abstract is a meta tag used to describe a document. Its completion is optional. In essence, it is similar to the Description, but is only an

HandheldFriendly

HandheldFriendly is a tag that indicates the use of mobile optimization on the page. Initially, it was prescribed only for the AvantGo

Content Attribute

The Content attribute is a required attribute of the meta tag, which formats and correctly displays to the user a string of characters that is

Digital Marketing

Digital-marketing is a direction of marketing that involves the promotion of goods and services using digital technologies, which are used at all

Internet Marketing

Internet marketing is a set of activities aimed at raising awareness, attracting new visitors or promoting a website. In many ways, Internet

Performance Marketing

Performance Marketing – a direction of marketing that has a clear sales orientation. The work is conducted

Image Marketing

Image Marketing or Brand Image Marketing is aimed at creating a favorable image (perception by clients, partners, competitors and

STR

STR is the product's sales ratio, measured in percentages. It shows the percentage of successful sales

Approve

Approve or approval in scope of SEO is the approval of some action or information after preliminary

Web Portal

A web portal is a web site that provides users with various interactive services operating on one

Invite

Invite is a colloquial term for optimizers and webmasters, the literal meaning of which is an invitation to

Blog

A blog is an Internet resource with regularly updated content, created to write the main ideas or thoughts of its owner, as well as events from his life

Podcasting

Podcasting is a set of activities aimed at creating and distributing spoken audio and video materials on the Internet. Such programs are called

Spin Doctoring (Propaganda)

Spin doctoring is a PR method, a distorted narration of events designed to create a positive picture of an

Content

Website content is all the information content of the resource: texts, images, videos, audio. It plays a significant role in the functioning of

SERM

SERM is a "reputation management in search engines". In simple language, this term means measures aimed at

SMM

Social Media Marketing or SMM, is an independent direction of Internet marketing, covering the full range of

Pop-Up

A pop-up window is a type of advertising or a way to attract attention on a website, aimed at

Cache

Cache (search engine cache) is indexed information from a site that is entered into the search engine

Contextual Advertising

Contextual advertising is a type of online advertising that is placed: a) in the search results of search engines

Google Display Network Ads

Google's Display Network (abbreviated GDN) is a contextual and media advertising system for

Media Buying & Media Ads

Media advertising is a type of advertising that focuses on the visual perception and captures the

Teaser Ads

Teaser advertising is an advertising methods, an image or text that provokes the user to click on them. Such advertising perfectly promotes

Landing Page

Landing pages are a popular Internet marketing tool for promoting goods and services. This can be a specially

SEO Audit

Technical audit is a series of activities that are carried out to determine the effectiveness of the site or its

Microformats

Microformats are used for semantic markup of website content, which simplifies its processing by search

A/B Testing

A/B testing is a marketing tool that can be used to improve the effectiveness of a website. It is also

Web Analytics

Web analytics of a website is the process of viewing and studying statistical data on website visits and

SEO Marketing

Website SEO marketing (SEO marketing promotion) is a method of promoting a web resource, which

Website Promotion

Website SEO promotion is a set of measures aimed at attracting target users and improving traffic quality

LinkBuilding

Լinkbuilding is a method of link promotion, where a large number of external links are collected to

Google Ads

Google Ads (formerly Google AdWords) is the world-famous Google search advertising system, created

Google Maps

Google Maps is a suite of applications built on the basis of Google's free cartography service and technology

Google Analytics

Google Analytics is a free web analytics service provided by the search engine Google. It provides

Google Tag Manager

Google Tag Manager (GTM) is a tag management system (a fragment of JavaScript code) that helps add third-

Google Business Profile

Google Business Profile (formerly Google My Business) is a free service

Search Query Types

A search query is a word or phrase that people use to obtain the necessary information from search

Yandex.Direct

Yandex.Direct is a specialized search advertising service. In the Russian Internet segment, the official release

Yandex.Metrika

Yandex.Metrika or Yandex Analytics is a service provided by the Yandex search engine for accounting and


Services	Trainings	Useful

SEO	Google Analytics	SEO Glossary

SEO Audit	Google Ads	Blog

SEO Consulting	Google Tag Manager	Meta Calculator

Google Analytics	GSC

Google Ads	SEO Content Writing

Landing Pages

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