ASSESSOR  

     An assessor is a search engine specialist who evaluates the search results and the sites presented in it. It is the assessor who ultimately determines whether the site will be considered useful for the user and take up a place at the top of search results or, conversely, will be considered useless and demoted in the search results.  

     Bad sites promoted by black hat SEO methods are removed from search results by assessors. It is the assessor who gives the go-ahead for the continued existence of sites in search results.  

     The opinion that search results are based only on automatic algorithms is false, otherwise there would be thousands of sites at the top that comply to search algorithms, but are useless for users, and trust in search engines would be undermined.  

     As a result, such profession as a search engine assessor has emerged, who evaluates whether a site is worthy of a place at the top from the user’s point of view.  

     For productive work, assessors are provided with special software, most often a browser with a special bar, for grading sites.     

     Is the profession relevant?  

     There are several hundred thousand requests processed by assessors on the Internet, and the number of visitors and sites is increasing every day - all this significantly complicates assessors’ work.  
  
     The assessor's main task is to assess the quality of the search. For assessors, there is a unified system for assessing requests where they compare the destination site and the user request according to a common grading system. You can compare the URL of a site and its query over time: the quality of the search changes, the ranking algorithms are updated, and therefore the search results change, but the relevance of query and search results must remain constant. During such a comparison, assessors determine whether the site has a complete answer to the request, whether the site is branded, whether the text on the site pages is spam or not.

     Special automatic methods are also at work for assessing the quality of the search, but without complex review (with the help of assessors) they would not be effective.  

     Companies which hires assessors (also known us search engine evaluators) for Google

     Appen or Lionbridge  
     Appen & Lionbridge are the two most popular companies which hire evaluators for Google. Two compare: