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Google Ads is a practical, hands-on course designed for marketing specialists, analysts, entrepreneurs, business owners, and anyone who wants to understand, learn to set up and run Google Ads.
The course is based on both theoretical and practical parts. During the course, participants will have workshops and practice tasks.
The course provides thorough learning and usage of additional materials. There will be a Telegram chat with the trainer and students, where they can communicate, send their homework, get additional materials and technical support.
Additionally, we will explore the robust capabilities of Google Analytics, empowering you to interpret data, generate valuable insights, and make informed decisions for enhancing your ad campaigns.
You will learn:
Google Ads Fundamentals: Introduction to the interface, account creation, and dashboard setup.
Campaign Creation: Creating and managing different campaigns, including search, display, video, and shopping ads.
Keyword Research and Optimization: Techniques for finding and optimizing keywords.
Ad Copy Creation: Creating effective ad copy that passes moderation and ensures high click-through rates and conversion.
Budget Strategies: Introduction to various budget strategies and their application to ensure the highest ROI.
Target Audience Selection: How to effectively select target audiences based on demographics, audience interests, and behavior.
Performance Monitoring and Analysis: Using Google Ads and Google Analytics to track campaign performance and make data-driven decisions.
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