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Description
Google ads can be displayed as:
· text advertisements,
· graphic banners,
· video clips on Google partner websites or
· in the search engine.
Google advertising is an excellent way to get hot leads because we show the ad to the user at the exact moment they need something. Setting up Google Ads is an effective means of acquiring new customers, selling products in online stores, and providing services.
Advantages of setting up Google Ads
Setting up contextual advertising in Google Adsadvertising campaigns that will be shown to users when they search for specific words or phrases in Google search or view websites participating in the Google AdSense program:
- Expanding target audience reach: Setting up Google Ads allows you to additionally engage potential customers to your website through search results and Google partner websites.
- Increase in website visits: Google Ads contextual advertising helps bring more traffic to your site, as ads are shown only to users who are searching for similar products or services.
- Targeting the necessary audience: When setting up Google Ads, you can select specific geographic, demographic, and interest parameters of your target audience.
- Budget savings: In Google Ads, it's possible to set limits on the cost per click and daily budget to avoid overspending on advertising.
- Increase in conversions: Using Google Ads features such as conversion tracking and ad testing allows you to improve campaign effectiveness and increase conversion rates.
- Results analysis: Google Ads offers numerous tools for analyzing the effectiveness of an advertising campaign, which allows for improving its results in the future.
Price List
The cost of contextual advertising is determined based on the current competitive environment. Google advertisers monitor their competitors' prices and form their rates based on the analysis of search results.
The price per click and website visit depends on the level of competition in the given field at the time of ad display, based on an auction. Simply put, whoever is willing to pay more gets a higher position in search results.
Google contextual advertising
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