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Table of Contents
• Design and Features of Google Maps
• Modes and Functions
• How to Register on Google Maps
• The Importance of Google Maps for SEO Promotion
• Links
Google Maps is a suite of applications built on the basis of Google's free cartography service and technology. This application is used to search for information on a map with markers for landmarks, organizations, etc.
Design and Features of Google Maps
The service offers the following display modes:
"Satellite" - display of satellite and aerial photographs (this includes "Object Names" - displaying information on maps. This mode was previously called "Hybrid");
"Map" - display of cartographic data;
"Landscape" - schemes displaying large-scale surface elements such as forests or hills (false 3D relief);
"Street View" - a mode that allows you to orient yourself based on panoramic photographs against the background of city streets;
"Personal Schemes" - a personal mode that allows you to apply the required content to the map.
Using Google Maps, the user can:
• view interesting locations on the map;
ope • n files with the KML and KMZ extensions, as well as save
• the necessary markers in these formats;
plot a route;
• add personal text, images and videos;
• send the created scheme to friends.
Modes and functions
The Google Transit mode provides detailed recommendations for travel between two specified points using available public transportation and roughly calculates how long it will take.
The user can send a link with their location to an email inbox or place the HTML code of the Google map on a website. Google Maps also has a tool for generating a map for subsequent printing.
Embedded are the results of searching for information on organizations - searching for company addresses and contact information in the selected area. For example, if you enter the query "sushi near Abovyan street", the local coordinate system will mark the locations of the nearest establishments, their addresses, and opening hours. You can also view additional information such as payment methods, rating, customer reviews, etc.
The Maps feature includes the Map Maker tool (previously a separate service) that allows you to modify the content with your own information.
How to Register on Google Maps
If you need to add a company with offline representation to the maps, it must first be registered in "Google My Business". To do this, you need to create a Google account. After logging into the service, you need to go to the "Maps" tab, then follow the provided link and fill out the form.
The first step is the "Basic Information" section:
• specify the country;
• write the company name;
• leave the postal code;
• provide the address;
• specify the work phone number and email;
• enter the company's website URL (if available);
• provide a short description (no more than 200 characters);
• place the company in the necessary category;
• specify the store, office or representative's business hours;
• write what payment methods are available;
• provide additional information.
You can add company images, videos and other information (availability of office parking, list of services for customers, etc.). The last item often includes search queries selected for search engine optimization of the website on Google.
The second step is to choose a notification about the creation of a new account by SMS, phone call or email (in the CIS countries, only the first option can be used). You need to correctly indicate the contact number, as the message will contain the password to activate the profile.
The Importance of Google Maps for SEO Promotion
The Google Maps service is completely free. But there is a limitation: only 7 companies offering similar products/services are displayed in the local search.
Ranking factors in "Google Maps":
• completeness of company information provided during
• registration in "Google My Business";
• mention of search queries and category in the company name;
• presence of a website with the actual address specified in the <adress> </adress> tags;
• positive reviews;
• interesting information in the notes;
• connection of AdWords contextual advertising;
• presence on Google Earth.
Links: https://www.google.ru/maps
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