Yandex.Direct Ads
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Table of Contents
1. Statistical Analysis
2. Strategies
3. Virtual Business Card
4. Keywords
5. Headline and Ad Text
6. Targeting
7. Links
Yandex.Direct is a specialized search advertising service.
In the Russian Internet segment, the official release of the system took place in 2001, a year earlier than its competitors - Google AdWords and the Begun system of Rambler. Yandex.Direct is one of the top positions among the most well-known contextual advertising systems. More than 22 million users see Direct ads every day.
The features of Yandex.Direct are considered to be the transparency of settings and high results in the form of their own target audience in a short time and at low cost.
Contextual ads are placed in Yandex search and on partner sites of the Yandex network.
In the Yandex.Direct system, advertisers pay only for clicks on ads, the total number of ad impressions is not taken into account. The system allows you to set your own budget for an advertising campaign. The advertiser chooses any form of payment: credit cards (Visa and EuroCard/MasterCard), through Yandex.Money terminals, Qiwi or Webmoney, bank checks, via SMS, by bank transfer. The system works with contextual advertising in the following areas.
Statistical Analysis
Analyzing queries will help you learn about user preferences and their need for certain advertising.
Strategies
The advertiser can choose two strategies:
1. "Rapid attraction of users" - the influx of visitors increases at a rapid pace,
2. "Distributed weekly budget" - weekly breakdown of the budget amount into equal parts.
Strategies allow you to analyze the sites for placing ads and choose the most suitable ones depending on their cost. Strategies can also be used to predict the size of the site's target audience.
Virtual Business Card
Not all companies have a full-fledged Internet resource, so the Yandex.Direct system offers the "Virtual Business Card" service, which is filled with contact information (address, phone number). If you click on such a card, detailed information will appear (company business hours, directions, etc.).
Keywords
It is difficult to operate with a huge number of keywords at once, so Yandex.Direct offers the "Hints" service, which allows you to work with many keyword phrases and have high traffic.
Headline and Ad Text
The ad headline should specify the query that the user may theoretically enter in the search engine. The main part of the ad is devoted to listing the products, services and advantages of the promoted product.
Targeting
In the Yandex.Direct system, you can choose geographic and time targeting. Geographic targeting involves showing ads to users living in a certain region or area, and time targeting is the period of displaying contextual advertising, for example, on weekdays or weekends, around the clock or only at night, etc.
Links
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* https://direct.yandex.ru
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