|
Anchor (translated from English anchor) is the part of the link located between the opening tag “a” and the closing tag “/a”. The entire Internet is permeated with links - they connect all sites together.
Anchor texts are written as follows: <a href =”site address”>link text</a>. The highlighted phrase is the anchor in the HTML code. They influence the position of the site depending on the keywords in it, so they are taken into account when promoting. A correctly written anchor plays an important role in link ranking. Internet resources that have the words “Found by link” in their description or snippet, even if their pages are not relevant to the query, will still be shown to users because these pages are relevant based on link ranking and anchor text.
Types of Anchors
Based on the type of writing, anchors are divided into the following types:
Diluted - the anchor, in addition to the keyword, includes text. For example, for the request “sell a car”, the diluted anchor is “sell a car in Moscow price”.
Undiluted is just a keyword, that is, the anchor “sell a car.”
How to write an anchor correctly
To prevent search engines from considering links as spam, the anchor must be correctly composed, and for this you must adhere to the following rules:
1) Quantity. Anchors with the same text will not be useful. The ratio of diluted to undiluted anchors is also taken into account: 70-75% to 25-30%. For example, for the anchor “buy a car” you can create anchors such as “buy a used car”, “buy an inexpensive car”, “buy a domestic car”, etc.
2) Readability. The anchor must be built according to accepted grammatical rules, for example, the anchor “buy a car in Moscow, Kazan cheap” will most likely be rejected by the webmaster, and considered spam by the search engine.
3) Thematic content. An HTML link with the anchor text “buy a car” should not be placed on a site dedicated to religious issues. Although many optimizers still neglect the topic when buying links.
4) Literacy. The presence of grammatical or punctuation errors is another reason to refuse to place a link.
5) No keywords repetition. It is desirable that there are no repetitions of keywords. A link with the anchor “buy a car, buy a car” will probably not be posted, and the Internet resource itself risks being blacklisted by the webmaster because of such a link.
6) Uniqueness. To avoid “anchor gluing,” as optimizers often call this phenomenon, they must differ, in particular, through a variety of adjectives.
For example, “buy an inexpensive car”, “buy a used car”, etc. Either optimizers themselves, or copywriters who can be hired on numerous content exchanges, can write anchors competently.
To create a correct and high-quality anchor, optimizers turn to search engine query statistics, which can be found in special statistics services: to do this, you need to enter the necessary query and collect the results, while paying attention to popular queries and anchors. Based on all this, the optimizer receives a large number of unique and diluted anchors.
Another important point when composing anchors is the writing of near-link text, which is located before, after or around the anchor. For example, in the text “Sale of cars in Moscow: buy a car at a low price” with the link “buy a car”, the peri-referential, surrounding text before the anchor is considered to be “Sale of cars in Moscow”, and the phrase “at a low price” is the peri-referential text after the anchor.
|
