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Spin doctoring is a PR method, a distorted narration of events designed to create a positive picture of an individual or company.
The media have adopted this method. On the Internet, spin doctoring is the clearest example of so-called “black PR”, used to exalt or condemn a particular site.
The emergence of the profession of political consultant led to the birth of spindoctoring. The consultant's duties included creating a positive or negative image to manipulate public opinion. The main tools of spindoctoring are concealment and presentation of unwanted and unproven data.
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