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Table of contents
• Basic Concepts
• Features of application
What is Podcasting
Podcasting is a set of activities aimed at creating and distributing spoken audio and video materials on the Internet. Such programs are called podcasts, and they are recorded in common digital formats: mp3, aac or ogg/vorbis. People who produce such content on an amateur or professional level are called podcasters.
Podcasting Basic Concepts
What is a podcast
A podcast is a separate file or series of materials that can be listened to online on a website or special service. They can be published one-time or systematically in a program format with regular releases. Most regular podcast listeners use Banshee, Rhythmbox, AmaroK and iTunes. These tools track updates, “remember” listening progress, and also allow you to share content.
Podcast terminal is a specialized web resource for hosting and distributing conversational media files.
Audio blogging is a previously popular format that should not be confused with podcasting. The latter is implemented based on RSS technology, and audio blogs are published on separate pages of the site. The podcast list is updated automatically, and interaction with the audio blog is no different from using a regular information site.
Features of application
In Internet marketing, podcasting is used as a tool to increase the reach of the target audience, as well as to form their loyalty to a brand or product.
The process of creating a podcast can be divided into the following steps:
Selection of ideas and topics for the program. For example, a construction company can talk about new roofing materials. During the podcast, inserts are allowed in which the host offers collaboration.
Equipment setup. Amateur podcasts can be recorded on a regular smartphone. To produce professional content, you will need to learn how to use a digital microphone, mixer, and audio processing software.
Recording the transmission. For this process, it is better to choose a separate room with good sound insulation. The ideal option is to rent a professional recording studio.
Installation and editing. If the podcast was not broadcast live, the resulting recording can be edited. Usually the editor removes noise, non-thematic digressions, reservations and other undesirable aspects. At the same stage, a file is created in the required format and with the specified data transfer quality.
Publication. The final step involves publishing the recording on the website or podcast terminal.
Now you know what podcasting is, as well as how and why it is used in internet marketing.
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