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Table of contents
• What are pop-up window types
• Features of proper Pop-up integration
• What should the popup look like
A pop-up window is a type of advertising or a way to attract attention on a website, aimed at increasing sales or converting traffic into leads. Most often, windows are implemented using JavaScript technology, and sometimes Adobe Flash is used for this.
Pop-up windows can really help focus the attention of the target audience in the direction of conversion action, which is confirmed by many practical cases.
But you need to understand that pop-ups are not a magic tool for increasing sales and improving user factors. Errors in their implementation lead to website visitor feeling irritated from visiting the site. Moreover, the latter scenario is observed more often than a positive result. This doesn't mean you should stop using pop-up elements. It is important to first understand their features and principles of proper integration.
Pop up windows types
In modern Internet marketing, there are two types of Pop-ups:
hello-board. Covers a small part of the visible area of the screen, while the functionality of the site is practically not reduced. Due to the possibility of being ignored by users, it does not have the highest ability to motivate interaction, but causes a minimum of irritation;
page-stop. Covers almost the entire screen or completely blocks the possibility of further interaction with the page. The visitor can only perform the target action or close the tab with the site. Characterized by a more frequent negative reaction with a sufficiently high conversion.
We also must not forget that pop-ups are a tool for individual influence. For example, regardless of the type of Pop-up, you can expect a negative user reaction if the window prompts registration to those who have already completed this procedure.
Features of proper Pop-up integration
In the art of using pop-ups on a website, a critical condition is the marketer’s ability to wisely choose the form and moment of their appearance. Ideally, the message should have a powerful motivating effect with minimal irritating influence. To prevent the window from being annoying, you don’t need to show it immediately after entering the page.
It is believed that a person needs from 30 to 90 seconds to initially perceive content, and only after that he may have questions or a desire for deeper interaction. The optimal time for a Pop-up to appear is determined individually using split testing and analytics.
Pop-ups that are displayed after the user has viewed 40-70% of the content on the page are perceived better. This behavior demonstrates that he is interested in the content, so the appearance of a window will most likely not put him off. The Pop-up algorithm, which is tied to an attempt to exit the site, shows good results. This demonstration option is implemented by observing the movement of the cursor.
Complex algorithms are able to determine whether a user is trying to leave a page or is simply moving between tabs on the same site - this helps avoid duplicate impressions. What should the popup look like?
An important role is played not only by the moment the Pop-up element appears, but also by its content. The optimal design is characterized by:
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harmonious color scheme,
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clear title and motivational message,
• simple registration form.
It's also worth to mention that the best pop-up is a result of continuous testing & analyses of the test results.
the simplest possible lead form.
It must also be said that an effective pop-up is constant experimentation and analysis of their results.
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