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Google Search Console training is aimed at digital marketers, SEO professionals, web developers, content creators, and business owners who want to improve their understanding of website performance in Google search and enhance their SEO strategies.
Participants will learn:
1. Basics of Google Search Console: Understanding the interface, setting up and verifying a website, and navigating the dashboard.
2. Performance Analysis: How to analyze search traffic data, including impressions, clicks, average position, and CTR (click-through rate).
3. Index Coverage: Monitoring and managing which pages are indexed by Google and understanding index coverage reports.
4. URL Inspection: Using the URL Inspection tool to check the index status of individual pages and troubleshoot indexing issues.
5. Search Enhancements: Implementing and tracking structured data, AMP (Accelerated Mobile Pages), and other search enhancements.
6. Sitemaps and Robots.txt: Submitting sitemaps, managing robots.txt files, and understanding their impact on crawling and indexing.
7. Manual Actions and Security Issues: Identifying and resolving manual actions and security issues reported by Google.
8. Mobile Usability: Analyzing and improving mobile usability and ensuring the website meets mobile-friendly standards.
9. Core Web Vitals: Understanding and optimizing Core Web Vitals metrics to improve user experience and search rankings.
10. Link Analysis: Reviewing and managing internal and external links to enhance website authority and link equity.
By completing this training, participants will gain the skills necessary to monitor, maintain, and optimize their website's presence in Google search results, ultimately driving more organic traffic and improving their SEO performance.
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