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Content
1. What does Google Business Profile offer
2. How the service works
3. Data analysis
4. How to add new company
5. Advantages of Google Business Profile
Google Business Profile (formerly Google My Business) is a free service for small and medium businesses that allows you to manage information about your company, product, or service simultaneously on Google+, Google Search, and Google Maps.
What Google Business Profile offers
The Google Business Profile platform combines the functionality of several tools, allowing entrepreneurs to promote their website in search results, on Google Maps (the company's office to the route, business hours, addresses, contacts), share information about the company, and receive customer feedback through Google+.
To better understand how the service works, here is an example. Imagine you've entered a single window for utility payments. To pay for electricity, you select the appropriate department, enter the your information, and transfer the required amount. A similar process must be performed for gas, water supply, and other service payments. In other words, there is a single convenient entry point through which you can perform all the operations.
How
Google Business Profile service works
Google+ social network is used to promote the company's website. The once-popular social network is losing its relevance today. However, the network still retains a sufficient number of users who can participate in building the company's reputation. Google+ group users are informed about all changes in the company's activities, including advertising campaigns and special offers, when visiting the Internet. In addition, people can leave reviews, mark their favorite products, and share information with their friends.
After logging into the Google Business Profile, you can configure the organization's parameters, including business hours and service delivery address. After confirming the updated information, the company will automatically appear on users' maps. If someone is looking for the nearest restaurant, your establishment will appear in the search results, and the user can, if desired, call and book a table. If a customer is looking for your company in the Google search engine, they will immediately see its address and get directions using the maps, as well as know the business hours.
Data analysis
Even if a novice entrepreneur doesn't know how to advertise the website, they can get detailed statistics on the business's awareness and engagement through a few inquiries in Google Business. The report includes the following data:
• number of visits and content views;
• the areas from which users have built a route to your office;
• the number of calls received to the company's phone number.
For an offline business, it is a significant advantage that the platform does not require having its own website. The data filled in on Google+ will be displayed in the search results and maps. The above statistics will also be available in any case.
How to connect Google Business
Profile
To create a Google Business Profile account, you need to follow these steps:
1. Go to the official website https://www.google.com/business : On the home page, immediately after starting to work with the service, you will be asked to select the type of your company.
2. Enter your company's name in the search bar. Sometimes Google automatically adds them, so your company may already be registered. In this case, you need to click "This is my business" and proceed to the next step. If nothing is found, click "Add a business".
3. Then you will be asked to fill in the company's information. It is crucial to provide users with as much information as possible and try to fill in all the fields. The more people know about the company, the more they will trust it.
4. Google is interested in providing users with up-to-date information, so the specified address must be confirmed. For this purpose, a letter with a code will be sent to you within 1-2 weeks.
5. Then, if necessary, you can specify the business hours and add photos.
6. If there is a website, it must be linked to the company's page, and the email address must be confirmed.
To access the Google Business Profile's personal section, you can use your Google+ data.
And there you have it! You can start using the advantages provided by Google and develop your business on the Internet. The registration will be considered fully completed when the entrepreneur enters the code received by mail.
Advantages of Google Business Profile
• Instant update of information simultaneously on all devices: smartphones, tablets, and desktop computers.
• Broad opportunities for interaction with potential customers and buyers.
• Good analytics, which allows you to study the target audience and make the company's online promotion more effective.
• A mobile app through which you can perform any action in the service.
• Using Google+ will positively impact the promotion of the website in search engines.
When large companies simply order SEO promotion services on search engines, they invest a lot of money and hire experienced SEO specialists. However, even they start website promotion on Google using the simple steps outlined in this article. Of course, appearing in the first line of search results will require more effort and investment. But in this way, any entrepreneur can independently create their page and make their business available online to users. This will take little time, but it will significantly facilitate interaction with customers and partners, and give the entrepreneur the opportunity to monitor the effectiveness of their business on the Internet.
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