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Google Analytics is a practical, hands-on course designed for marketing specialists, analysts, entrepreneurs, business owners, and anyone who wants to collect, understand, and comprehensively interpret website data for data-driven business decisions. With this course, you will be able to track, analyze, and optimize your website's performance.
Throughout this program, we will cover the fundamental principles of setting up and managing tags, triggers, and variables in Google Tag Manager, enabling you to streamline your digital marketing efforts without relying on developers' help.
The course is based on both theoretical and practical parts. During the course, participants will have workshops and homework.
Don’t miss the opportunity to streamline your digital marketing efforts, get ahead of the competition with data-driven decisions, explore new career opportunities and meet like-minded professionals. The course provides thorough learning and usage of additional materials. There will be a Telegram chat with the trainer and students, where they can communicate, send their homework, get additional materials and technical support.
Additionally, we will explore the robust capabilities of Google Analytics, empowering you to interpret data, generate valuable insights, and make informed decisions for enhancing your online presence.
You will learn:
• How to measure what matters
• How to set up setup Google Tag Manager in different CMS and e-commerce platforms (WordPress, Shopify, Squarespace)
• How to set up Google and other website analytics tools
• How to install pixels on your website without developers’ help
• How to track conversions, clicks, downloads, video views & file downloads
• How to troubleshoot GA4 problems
• How to build reports based on your business goals
• How to analyze the data and get insights
Don’t miss the opportunity to streamline your digital marketing efforts, get ahead of the competition with data-driven decisions, explore new career opportunities and meet like-minded professionals.
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