How to Get Traffic to Your Website

Attracting customers through a website can be very effective if you use several marketing methods. Working with an audience is always a set of activities based on the psychology of the buyer, their desires, weaknesses, and personality traits. There are many ways to attract more visitors to a website, and we will describe 7 of them below:

1. SEO
2. Contextual advertising
3. SMM
4. E-mail marketing
5. Content marketing
6. Google Maps
7. YouTube

7 methods of attracting customers to a website:

1. SEO - The first method that is actively used is SEO promotion. These are comprehensive actions to attract users to the site from the Google search engine. An SEO specialist:

• Analyzes competitors, niches, and audience
• Collects a semantic core of keywords
• Works on forming an optimal structure
• Creates landing pages
• Looks for solutions to improve navigation and usability
• Writes titles and meta tags (Title and Description)
• Fills the site with optimized content
• Builds up the link mass

Optimization requires special knowledge and skills, so it's better to entrust it to SEO promotion specialists or take SEO courses beforehand.

2. Contextual advertising - Contextual advertising, which is one of the ways to attract customers to a site, is seen by everyone when viewing search results. As a rule, the first three positions will be occupied by contextual advertising with the corresponding "Ad" label. It can also appear in the middle and at the end of the feed. Contextual advertising also works on sites that have installed special blocks in AdSense for this purpose.

3. SMM - Another tool to attract customers to your site. SMM, unlike SEO, is promotion in social networks. The responsibilities of an SMM specialist include:

• Analysis of competitors and audience
• Building a promotion strategy
• Formation of different types of posts
• Compilation of a content plan for publications on social networks
• Creation of images and videos
• Correspondence and analysis of actions

Sometimes the responsibilities of an SMM specialist also include setting up targeted advertising. For business, the main bonus of running social media is the ability to communicate with subscribers, create trusting relationships, and form an image. Such a result cannot be achieved by having only a website. If you combine several sources of traffic, you can reach even more audience.

4. E-mail marketing - No matter how much people argue about the effectiveness of mailings, they bring their results. This method of attracting traffic to your site helps to return old customers and encourage them to make a purchase. In email marketing services, you can monitor the effectiveness of letters, which allows you to change the strategy in time. You can also use UTM tags to track conversions. In general, mailings lead the client through the sales funnel and increase the number of purchases, so we also recommend using them as a way to attract customers to the site.

5. Content marketing - Content creation is the most voluminous process of attracting buyers to the site. In order to retain the client and encourage them to buy, the information on the site should be useful, interesting, without fluff and boring moralizing. Content managers use visual and textual content. It's good when all formats are combined and complement each other. Thus, a person does not have time to get bored from monotony and will comfortably go through the sales funnel. Articles can be posted both on your own website in the blog and on third-party platforms with a link to your resource.

6. Google Maps - A way to bring customers to the site that many don't know about is Google Maps. The secret is that when a client searches for an organization in a city, the search engine in the first rows displays those companies that are geographically close to the person's position. That is, if you have a business that operates in a specific city, you must register in Google My Business. Registration is simple and after it, your organization will be displayed on the map and pulled up by the search engine when requested by the client.

7. YouTube - Video content interests the audience the most. Many spend hours daily watching videos on YouTube. So why not use this to attract an audience to the site? Videos can also be part of a sales funnel and lead the client to the desired action. Moreover, the video format is better received by the audience than the text format. The main requirements are:

• The video script is interesting
• The quality of shooting and sound is at a high level
• If you're filming yourself, you should look confident and convincing
• Use different video formats: short Shorts, live broadcasts, training materials, video reviews, webinars

The problem of how to attract users to the site is familiar to many entrepreneurs. But it can be solved if you use the services of the SEO Academy. We are engaged in comprehensive SEO promotion, as well as setting up contextual advertising. Leave a request in the form below for a free consultation on your project.