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Google Analytics
Google Analytics is Google's analytics tool that provides important data about how users interact with your website, where they come from, and what actions they perform on the site. This information, in turn, allows for making informed decisions from content creation to marketing campaigns.
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Description
Google Analytics also helps understand what prevents users from performing target actions. From our experience, many businesses struggle to use the full potential of Google Analytics. Incorrect settings lead to inaccurate data collection, missed opportunities, and wasted resources.
What questions does Google Analytics answer?
Google Analytics, an analytical reporting system, allows you to answer the following questions:
- Where and in what quantities do website visitors come from, and how do they behave on the site? Analysis of viewing depth and time, navigation summary.
- Which information is most in demand and, conversely, which pages lead to "bounces"? Page demand and site entry/exit statistics. Repeat visit statistics. Adequacy of site structure, design, and individual management elements.
- What is the "conversion" of visitors by source? What is the proportion of visitors who perform the specified target actions? Broken down by specific advertising campaigns and individual search queries.
- What is the financial effectiveness of each visitor source and how much does each potential customer attracted cost? Analysis of the financial effectiveness of advertising campaigns and promotion activities.
- What are the e-commerce parameters by visitor sources? Attractive products, purchased products, purchase volumes, proportion of buyers from visitors.
Price List
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Google Tag Manager set-up
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Google Universal Analytics Reports migration to GA4
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Google Search Console set-up
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Target action data collection (clicks, views, button presses)
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Creation of analytical dashboards
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*Settings are made on the same day by a certified specialist, including:
- Implementation of the latest Google Analytics 4 (GA4) on your website
- Configuration of custom events and conversions
- Setting up e-commerce tracking for online stores
- Creation of custom dashboards and reports for easy data visualization
- Integration of Google Analytics with other tools such as Google Ads and Search Console
- Configuration of cross-domain tracking for businesses with multiple websites
- Setting up filters to exclude internal traffic and spam
- Configuration of user permissions and data access management
Thus, Google Analytics allows you to obtain comprehensive data, make effective business decisions, and increase website conversions.
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